This is what your fleet gets every month.
Flip through a real sample report. Seven pages built from your loads and invoices: what's growing, which lanes run empty, which customers stopped tendering, and exactly who to call this week.
SAMPLE REPORT
Monthly Sales Report
Sample Freight Lines | 22 trucks | September 2026
The month at a glance
What the numbers say
- 1Best month in six. Revenue grew 4.5% to $398,640, led by flatbed (up 7%) and expedited loads (up 74%).
- 2Empty miles are rising. 15.3% of all miles ran empty, up from 14.0% in August. The Laredo and Oklahoma City returns are the main cause.
- 3Too much depends on a few customers. Your top 5 are 57% of revenue, and two of them are declining.
- 438 customers have stopped tendering loads. They gave you $257,800 in freight over the last 12 months and haven't booked in 30+ days.
Top 3 actions for October
- Call Customer E this week. Loads dropped from 14 to 6 a month. Find out why before the account is gone.
- Fill the empty return trips. Find backhaul freight from shippers or brokers on the Laredo and Oklahoma City lanes. Est. $8,600.
- Win back the 12 customers inactive 90 to 179 days. Est. $14,800 recoverable.
Revenue and sales trends
Revenue for the last six months. September was your strongest month of the six.
Month by month
| Month | Revenue | Loads | Vs prior month |
|---|---|---|---|
| Apr | $361,200 | 251 | |
| May | $372,800 | 258 | +3.2% |
| Jun | $384,500 | 263 | +3.1% |
| Jul | $369,900 | 254 | -3.8% |
| Aug | $381,300 | 259 | +3.1% |
| Sep | $398,640 | 268 | +4.5% |
September, week by week
| Week | Revenue | Loads | Avg per load |
|---|---|---|---|
| Sep 1 to 7 | $81,240 | 55 | $1,477 |
| Sep 8 to 14 | $104,880 | 70 | $1,498 |
| Sep 15 to 21 | $108,320 | 72 | $1,504 |
| Sep 22 to 30 | $104,200 | 71 | $1,468 |
The first week was the slowest, about 18% below the weekly average, mostly from the Labor Day holiday. Plan holiday-week freight with your top customers ahead of time.
Freight mix and lane analysis
Revenue by freight type
| Freight type | Revenue | Share | Vs Aug |
|---|---|---|---|
| Dry van, full truckload | $168,420 | 42% | +4.0% |
| Reefer | $92,310 | 23% | +4.1% |
| Flatbed | $61,480 | 15% | +7.3% |
| Dedicated contract | $44,600 | 11% | 0.0% |
| Partial & LTL | $19,830 | 5% | -9.5% |
| Expedited & hot shot | $12,000 | 3% | +73.9% |
| Total | $398,640 | 100% | +4.5% |
Top lanes
| Lane | Revenue | Rate/mile | Empty miles |
|---|---|---|---|
| Houston to Dallas | $64,400 | $2.92 | 9% |
| Houston to San Antonio | $43,700 | $2.88 | 12% |
| Dallas to Houston | $41,200 | $2.71 | 8% |
| Houston to New Orleans | $36,200 | $2.48 | 16% |
| Houston to Laredo | $33,800 | $2.61 | 21% |
| Houston to Austin | $27,100 | $2.95 | 18% |
| Houston to Oklahoma City | $25,300 | $2.31 | 27% |
| Beaumont to Houston | $14,900 | $2.70 | 11% |
Paid backhaul: share of trips on that lane where the truck came back with a paying load.
Customer activity and revenue concentration
Top 5 customers
| Customer | Sep revenue | Share | 3-month trend |
|---|---|---|---|
| Customer A (direct shipper, building materials) | $71,800 | 18.0% | Growing |
| Customer B (direct shipper, grocery) | $52,400 | 13.1% | Growing |
| Customer C (broker, national) | $41,900 | 10.5% | Declining |
| Customer D (direct shipper, steel & pipe) | $33,600 | 8.4% | Steady |
| Customer E (direct shipper, beverages) | $26,100 | 6.5% | Declining |
| Top 5 combined | $225,800 | 56.6% |
Customers who stopped tendering loads
| Last load | Customers | Freight in prior 12 months |
|---|---|---|
| 30 to 59 days | 7 | $58,400 |
| 60 to 89 days | 5 | $41,900 |
| 90 to 179 days | 12 | $96,300 |
| 180+ days | 14 | $61,200 |
| Total | 38 | $257,800 |
The 90 to 179 day group is the priority: still winnable, and the most freight. The full list is on page 6.
Sales opportunity scoring
Every customer, whether a direct shipper or a broker, is scored from 0 to 100 on how much additional freight they're likely to bring and how urgent it is. These are the top 15 for October.
| Customer | Score | Est. value | |
|---|---|---|---|
| 1 | Customer E | 93 | $11,200 |
| 2 | Customer C (broker) | 88 | $6,800 |
| 3 | Rio Grande Produce | 85 | $5,400 |
| 4 | Customer A | 82 | $6,200 |
| 5 | Bayou Pipe & Supply | 80 | $4,700 |
| 6 | Gulf Coast Chemical | 78 | $4,300 |
| 7 | Lone Star Lumber | 76 | $3,600 |
| 8 | Red River Grain | 74 | $3,900 |
| 9 | Customer D | 72 | $3,100 |
| 10 | Hill Country Beverage | 70 | $2,800 |
| 11 | Port City Imports | 68 | $1,900 |
| 12 | Brazos Packaging | 66 | $2,200 |
| 13 | Delta Paper Products | 63 | $1,600 |
| 14 | Cypress Building | 61 | $1,500 |
| 15 | Magnolia Home Goods | 58 | $1,200 |
| Top 15 combined | $60,400 |
Inactive customer recovery list
The 12 customers who haven't tendered a load in 90 to 179 days, ranked by the freight they gave you. This is your team's call list, with a recommended offer for each.
| Customer | Days out | 12-mo freight | |
|---|---|---|---|
| 1 | Bayou Pipe & Supply | 103 | $28,600 |
| 2 | Lone Star Lumber | 118 | $21,400 |
| 3 | Brazos Packaging | 97 | $11,800 |
| 4 | Coastal Freight Brokerage | 131 | $8,900 |
| 5 | Pecos Valley Feed | 146 | $6,700 |
| 6 | Trinity Tile Distributors | 109 | $5,200 |
| 7 | Gulfway Frozen Foods | 122 | $4,100 |
| 8 | Sabine Logistics Group | 157 | $3,300 |
| 9 | Heights Furniture Outlet | 114 | $2,600 |
| 10 | Clear Creek Equipment | 138 | $1,900 |
| 11 | Lonestar Load Partners | 169 | $1,100 |
| 12 | Katy Garden Center | 101 | $700 |
| 12 customers | $96,300 |
Missed opportunities and next steps
Revenue the company can realistically recover in October, based on its own records.
| Opportunity | Est. value | |
|---|---|---|
| 1 | Customer E: loads down from 14 to 6 a month since June Likely moving freight to another carrier. Fifth-largest account at risk. | $11,200 |
| 2 | Laredo and Oklahoma City lanes running 21% to 27% empty miles No regular backhaul customer on either return trip. | $8,600 |
| 3 | 12 customers inactive 90 to 179 days $96,300 in freight with you over the prior 12 months. | $14,800 |
| 4 | 27 load tenders declined in September Most on Tuesdays and Wednesdays, when no truck was available. | $12,900 |
| 5 | Detention not billed on 41 loads Drivers waited 2+ hours at the dock; no charge on the invoice. | $4,100 |
| Total recoverable | $51,600 |
Estimates use each customer's average load value and a conservative 30 to 40% response rate.
Recommended actions
| Action | Due | Priority | |
|---|---|---|---|
| 1 | Owner call to Customer E this week; ask about service and rates | Oct 9 | High |
| 2 | Find backhaul freight from shippers or brokers on the Laredo and Oklahoma City returns | Oct 14 | High |
| 3 | Run win-back outreach to the 12 inactive customers | Oct 14 | High |
| 4 | Bill detention on every stop over 2 hours, starting now | Oct 7 | High |
| 5 | Rebalance Tuesday and Wednesday trucks to stop declining tenders | Oct 16 | Medium |
Next month we'll track
| Customer Health Score above 64 | Win-back replies and booked loads |
| Empty miles back under 14% | Detention billed vs owed |
| Customer E loads per month | Declined tenders on Tue and Wed |
Tap Next, use your arrow keys, or swipe to turn the page.
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Your free consultation
Want this for your fleet?
Every month you'd get this same report, built from your own loads and invoices, plus a walkthrough so your team knows exactly what to do with it. Start with a free 30-minute consultation: we'll talk through how you track loads and sales today and what you want to know.
30 minutes with Mani about your company's freight sales. No cost, no pressure.
- See exactly what you'd get every month
- Free 30-minute consultation about your freight sales
- No obligation, no pressure
I'm Mani, Founder & Lead Analyst of Blacktop Engine. Nearly a decade in trucking, and I've generated $4M+ in annual revenue for a small carrier. I read your numbers like an owner, not an accountant.
Seen enough? Let's talk about your fleet.
Can you answer these today?
Your loads already know.
Most owners spend the day on dispatch, drivers, and breakdowns, and never get a clear look at their sales. The answers are sitting in your load history and invoices.
Every monthly report answers all six. Let's find your answers.
Smarter, then better
Knowing isn't enough. Every report ends in action.
A report nobody acts on is just paper. Each month ends with clear actions, an owner for each one, and a due date. Then we track what happened.
Know
See which customers, lanes, and freight types are growing, slipping, or running empty.
Act
Get the call list, the offers, and who does what by when: owner, sales, dispatch, and billing.
Grow
Next month's report shows what worked, so every month gets sharper.
Then next month, we track:
- Win-back replies and booked loads
- Empty miles on your weakest lanes
- Declined tenders by day of the week
- Detention billed vs owed
Ready to run your company on real numbers? Start with a free consultation.
How it works
Simple to start. Sharper every month.
STEP 1Book your free consultation
Fill out the form. We'll reach out to set a time that works around your dispatch day.
STEP 2Talk through your company
On a 30-minute call, we look at how you track loads and sales today and what you most want to know.
STEP 3Send your load data
Export your loads and invoices from your TMS, accounting software, or spreadsheet. We handle the cleanup. Happy to sign your NDA first.
STEP 4Your report every month
Your report arrives each month with a walkthrough, the call list, and the actions to take next.
Step 1 takes 60 seconds. Book your free consultation now.
Quick answers
Before you request
What data do you need from my company?
Your load history and invoices: date, customer, lane, and revenue. Miles help us show rate per mile and empty miles. An export from your TMS, QuickBooks, or a spreadsheet works. We'll walk you through it on your free consultation.
Is my company's information kept private?
Yes. Your data is only used to build your reports, and we're happy to sign your NDA before you share anything.
Do I need special software?
No. If you can export your loads to Excel or CSV, that's enough. If your numbers mostly live in factoring reports or paper invoices, we'll talk through options on the call.
Does the report show my profit per load?
The report is built on your sales: revenue, loads, lanes, rates, and customers. Profit needs your fuel, driver pay, and truck costs, which we can discuss adding on your free consultation.
How much does monthly sales analysis cost?
Every company is different, so pricing is a custom quote. You'll get it after your free consultation, before you pay anything.
Is the sample report real?
The format is exactly what you'd receive. The company, customers, and figures in the sample are fictional, so no real carrier's data is shared.
Your load history already holds the answers. Let's read them together.