Get a free sales report of your company.
We'll build this exact report from your own load records, January 2026 to now. Free, and ready within 48 hours of getting your data. Flip through the sample: which customers are growing, which stopped sending loads, which lanes run empty, and who your team should call first.
What we found in this sample company's records
SAMPLE REPORT
Monthly Sales Report
Sample Freight Lines | 22 trucks | September 2026
The month at a glance
Customer Health Score: 64 / 100, up 3 points from August. Customers A and B are growing; Customers C and E are pulling the score down.
What the numbers say
- 1Best month in six. Revenue grew 4.5% to $398,640, led by flatbed (up 7%) and expedited loads (up 74%).
- 2Empty miles are rising. 15.3% of all miles ran empty, up from 14.0% in August. The Laredo and Oklahoma City returns are the main cause.
- 3Too much depends on a few customers. Your top 5 are 57% of revenue, and two of them are declining.
- 438 customers have stopped tendering loads. They gave you $257,800 in freight over the last 12 months and haven't booked in 30+ days.
Top 3 actions for October
- Call Customer E this week. Loads dropped from 14 to 6 a month. Find out why before the account is gone.
- Fill the empty return trips. Find backhaul freight from shippers or brokers on the Laredo and Oklahoma City lanes. Est. $8,600.
- Win back the 12 customers inactive 90 to 179 days. Est. $14,800 recoverable.
Revenue and sales trends
Revenue for the last six months. September was your strongest month of the six.
Month by month
| Month | Revenue | Loads | Vs prior month |
|---|---|---|---|
| Apr | $361,200 | 251 | |
| May | $372,800 | 258 | +3.2% |
| Jun | $384,500 | 263 | +3.1% |
| Jul | $369,900 | 254 | -3.8% |
| Aug | $381,300 | 259 | +3.1% |
| Sep | $398,640 | 268 | +4.5% |
September, week by week
| Week | Revenue | Loads | Avg per load |
|---|---|---|---|
| Sep 1 to 7 | $81,240 | 55 | $1,477 |
| Sep 8 to 14 | $104,880 | 70 | $1,498 |
| Sep 15 to 21 | $108,320 | 72 | $1,504 |
| Sep 22 to 30 | $104,200 | 71 | $1,468 |
The first week was the slowest, about 18% below the weekly average, mostly from the Labor Day holiday. Plan holiday-week freight with your top customers ahead of time.
Freight mix and lane analysis
Revenue by freight type
| Freight type | Revenue | Share | Vs Aug |
|---|---|---|---|
| Dry van, full truckload | $168,420 | 42% | +4.0% |
| Reefer | $92,310 | 23% | +4.1% |
| Flatbed | $61,480 | 15% | +7.3% |
| Dedicated contract | $44,600 | 11% | 0.0% |
| Partial & LTL | $19,830 | 5% | -9.5% |
| Expedited & hot shot | $12,000 | 3% | +73.9% |
| Total | $398,640 | 100% | +4.5% |
Top lanes
| Lane | Loads | Revenue | Rate/mile | Empty miles |
|---|---|---|---|---|
| Houston to Dallas | 46 | $64,400 | $2.92 | 9% |
| Houston to San Antonio | 38 | $43,700 | $2.88 | 12% |
| Dallas to Houston | 34 | $41,200 | $2.71 | 8% |
| Houston to New Orleans | 16 | $36,200 | $2.48 | 16% |
| Houston to Laredo | 18 | $33,800 | $2.61 | 21% |
| Houston to Austin | 22 | $27,100 | $2.95 | 18% |
| Houston to Oklahoma City | 9 | $25,300 | $2.31 | 27% |
| Beaumont to Houston | 15 | $14,900 | $2.70 | 11% |
Paid backhaul: share of trips on that lane where the truck came back with a paying load.
Customer activity and revenue concentration
Top 5 customers
| Customer | Sep revenue | Share | 3-month trend |
|---|---|---|---|
| Customer A (direct shipper, building materials) | $71,800 | 18.0% | Growing |
| Customer B (direct shipper, grocery) | $52,400 | 13.1% | Growing |
| Customer C (broker, national) | $41,900 | 10.5% | Declining |
| Customer D (direct shipper, steel & pipe) | $33,600 | 8.4% | Steady |
| Customer E (direct shipper, beverages) | $26,100 | 6.5% | Declining |
| Top 5 combined | $225,800 | 56.6% |
Customers who stopped tendering loads
| Last load | Customers | Freight in prior 12 months |
|---|---|---|
| 30 to 59 days | 7 | $58,400 |
| 60 to 89 days | 5 | $41,900 |
| 90 to 179 days | 12 | $96,300 |
| 180+ days | 14 | $61,200 |
| Total | 38 | $257,800 |
The 90 to 179 day group is the priority: still winnable, and the most freight. The full list is on page 6.
Sales opportunity scoring
Every customer, whether a direct shipper or a broker, is scored from 0 to 100 on how much additional freight they're likely to bring and how urgent it is. These are the top 15 for October.
| Customer | Score | Est. value | |
|---|---|---|---|
| 1 | Customer E | 93 | $11,200 |
| 2 | Customer C (broker) | 88 | $6,800 |
| 3 | Rio Grande Produce | 85 | $5,400 |
| 4 | Customer A | 82 | $6,200 |
| 5 | Bayou Pipe & Supply | 80 | $4,700 |
| 6 | Gulf Coast Chemical | 78 | $4,300 |
| 7 | Lone Star Lumber | 76 | $3,600 |
| 8 | Red River Grain | 74 | $3,900 |
| 9 | Customer D | 72 | $3,100 |
| 10 | Hill Country Beverage | 70 | $2,800 |
| 11 | Port City Imports | 68 | $1,900 |
| 12 | Brazos Packaging | 66 | $2,200 |
| 13 | Delta Paper Products | 63 | $1,600 |
| 14 | Cypress Building | 61 | $1,500 |
| 15 | Magnolia Home Goods | 58 | $1,200 |
| Top 15 combined | $60,400 |
Inactive customer recovery list
The 12 customers who haven't tendered a load in 90 to 179 days, ranked by the freight they gave you. This is your team's call list, with a recommended offer for each.
| Customer | Days out | 12-mo freight | |
|---|---|---|---|
| 1 | Bayou Pipe & Supply (flatbed, direct) | 103 | $28,600 |
| 2 | Lone Star Lumber (flatbed, direct) | 118 | $21,400 |
| 3 | Brazos Packaging (dry van, direct) | 97 | $11,800 |
| 4 | Coastal Freight Brokerage (dry van, broker) | 131 | $8,900 |
| 5 | Pecos Valley Feed (dry van, direct) | 146 | $6,700 |
| 6 | Trinity Tile Distributors (dry van, direct) | 109 | $5,200 |
| 7 | Gulfway Frozen Foods (reefer, direct) | 122 | $4,100 |
| 8 | Sabine Logistics Group (dry van, broker) | 157 | $3,300 |
| 9 | Heights Furniture Outlet (partial, direct) | 114 | $2,600 |
| 10 | Clear Creek Equipment (flatbed, direct) | 138 | $1,900 |
| 11 | Lonestar Load Partners (partial, broker) | 169 | $1,100 |
| 12 | Katy Garden Center (partial, direct) | 101 | $700 |
| 12 customers | $96,300 |
How to use this list: start at the top. The first two customers alone gave you $50,000 in freight last year. Ask what changed, offer the recommended fix, and log the reason in the notes. The reasons shape next month's plan.
Missed opportunities and next steps
Revenue the company can realistically recover in October, based on its own records.
| Opportunity | Est. value | |
|---|---|---|
| 1 | Customer E: loads down from 14 to 6 a month since June Likely moving freight to another carrier. Fifth-largest account at risk. | $11,200 |
| 2 | Laredo and Oklahoma City lanes running 21% to 27% empty miles No regular backhaul customer on either return trip. | $8,600 |
| 3 | 12 customers inactive 90 to 179 days $96,300 in freight with you over the prior 12 months. | $14,800 |
| 4 | 27 load tenders declined in September Most on Tuesdays and Wednesdays, when no truck was available. | $12,900 |
| 5 | Detention not billed on 41 loads Drivers waited 2+ hours at the dock; no charge on the invoice. | $4,100 |
| Total recoverable | $51,600 |
Estimates use each customer's average load value and a conservative 30 to 40% response rate.
Recommended actions
| Action | Due | Priority | |
|---|---|---|---|
| 1 | Owner call to Customer E this week; ask about service and rates | Oct 9 | High |
| 2 | Find backhaul freight from shippers or brokers on the Laredo and Oklahoma City returns | Oct 14 | High |
| 3 | Run win-back calls to the 12 inactive customers using the call list | Oct 14 | High |
| 4 | Bill detention on every stop over 2 hours, starting now | Oct 7 | High |
| 5 | Rebalance Tuesday and Wednesday trucks to stop declining tenders | Oct 16 | Medium |
Next month we'll track
| Customer Health Score above 64 | Win-back replies and booked loads |
| Empty miles back under 14% | Detention billed vs owed |
| Customer E loads per month | Declined tenders on Tue and Wed |
Tap Next, use your arrow keys, or swipe to turn the page.
Get your free sales report
Takes 60 seconds. We'll reach out to get your sales data.
Request received!
Thanks for requesting your free sales report. We'll reach out shortly to help you pull your sales data. Your full report is ready within 48 hours of getting it.
Your free sales report
Want this report for your company? It's free.
Send us your load records from January 2026 to now. Within 48 hours, you'll have your full report, and we'll walk you through it. If you want reports every month after that, we'll talk about it then. If not, the report is yours to keep.
Your company's sales, January 2026 to now. Full report within 48 hours. No cost, no pressure.
Your free sales report includes:
- Your sales report. Built from your load records: customers, lanes, freight mix, rates, and what changed this year.
- A ranked call list. Who to call first, why, and the offer to make. Your team makes the calls.
- Clear actions. Each one with an owner and a due date, so nothing sits on paper.
- A walkthrough with Mani. We go over your numbers together so you know exactly what to do first.
I'm Mani, Founder & Lead Analyst of Blacktop Engine. Nearly a decade in trucking, and I've generated $4M+ in annual revenue for a small carrier. I read your numbers like an owner, not an accountant.
Seen enough? Let's find what your company is missing.
Quick test
Can you answer these about your company?
If you can't answer all six in under a minute, money is slipping past you. The answers are already in your load records. Nobody has pulled them out yet.
Your free sales report answers all six. The longer a customer stays quiet, the harder they are to win back. Find yours now.
The math
Win back five. Do the math.
Take the sample company: 12 customers who gave it freight last year haven't tendered a load in 90 to 179 days. Its average load pays $1,487.
And that's before backhauls, declined tenders, and the next load after that. These customers already know your trucks. Someone just has to call them with a reason to come back. Your numbers will be different. Your free sales report shows you yours.
Your quiet customers are getting harder to win back every month. Find out who they are.
Smarter, then better
Knowing isn't enough. Every report ends in action.
A report nobody acts on is just paper. Your free sales report ends with clear actions, an owner for each one, and a due date. Keep going monthly and we track what happened.
Know
See which customers, lanes, and freight types are working, what's slipping, and where the money is hiding.
Act
Get the call list, the offers, and who does what by when.
Grow
Next month's report shows what worked, so every month gets sharper.
If you keep going monthly, we track:
- Win-back replies and booked loads
- Empty miles on your weakest lanes
- Detention billed vs owed
- Declined tenders by day of the week
Ready to run your company on real numbers? Start with a free sales report.
How it works
Four steps. Zero cost.
STEP 1Request your free sales report
Fill out the form. It takes 60 seconds.
STEP 2Send your sales data
We reach out and help you pull it. Export your loads or invoices from January 2026 to now from your TMS, dispatch software, QuickBooks, or a spreadsheet. We handle the cleanup. Happy to sign your NDA first.
STEP 3Get your report in 48 hours
Within 48 hours of getting your data, we build your full report: what's growing, what's slipping, which customers stopped sending loads, your ranked call list, and your top actions.
STEP 4Walk through it with Mani
We go over your numbers together and decide what to do first. Want reports every month after that? Your call.
Step 1 takes 60 seconds. Get your free sales report now.
Quick answers
Before you request
Is the sales report really free?
Yes. No payment, no card, no contract. After your walkthrough, you decide if you want reports every month. If not, the report is yours to keep.
How fast do I get my report?
Within 48 hours of receiving your sales data. We reach out first and help you pull it, so the clock starts as soon as we have it.
What data do you need from my company?
Your load or invoice records from January 2026 to now: date, customer, origin and destination, miles, and the amount billed. An export from your TMS, dispatch software, QuickBooks, or a spreadsheet works. We'll walk you through exactly how to pull it.
Is my company's information kept private?
Yes. Your data is only used to build your reports, and we're happy to sign your NDA before you share anything.
Do I need special software?
No. If you can export your loads or invoices to Excel or CSV, that's enough. Even paper-heavy carriers can start; we'll talk through options on the call.
Do you call my customers for me?
No. Your team makes the calls, because your customers know your company. Every report gives them a ranked call list with the reason to call and a recommended offer for each customer, so they know exactly what to say.
Does the report show my profit?
The report is built on your sales: revenue, loads, customers, lanes, and rates. Profit needs your fuel, driver, and equipment costs, which we can talk about adding during your walkthrough.
What happens after the free sales report?
If you want a report every month, you'll get a custom quote after your walkthrough, before you pay anything. If not, no hard feelings. The free sales report is yours either way.
Is the sample report real?
The format is exactly what your free sales report looks like. The company, customers, and figures in the sample are fictional, so no real carrier's data is shared.
Your load records already hold the answers. Let's pull them out together.